Should you build an in-house marketing team, or hire an agency? The short answer: It depends… Many factors determine which model is right for your business. Let’s look at some of the pros and cons of an in-house team: Pros You know your brand better than anyone else so your creatives and messaging are consistent…
Category Archive for: Marketing
How Selfies Can Help Your Brand Marketing Love ’em or hate ’em, selfies are here to stay (queue shutter sound). A lot of people on social media think selfie taking is just the latest annoying fad. You know, like Justin Bieber? Check. Minions? Check. Selfie sticks? Check. The Kardashians? A resounding check! But what do…
You might be thinking, what the heck is customer “LTV”? It sounds like an off road vehicle you might take to the sand dunes, or some fancy double agent acronym right? Lifetime value is actually a very important number that every business owner should know. LTV stands for the “lifetime value” of a customer. Every…
Before we talk about how to improve your social engagement, let’s define what it really means! There is a lot of hype around social media engagement, some think it’s about having the most followers or Likes possible, but there is more to the story. Real social engagement is simple, it’s the act of talking to…
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