Category Archive for: Marketing

brand marketing

Brand Marketing With Selfies

How Selfies Can Help Your Brand Marketing Love ’em or hate ’em, selfies are here to stay (queue shutter sound). A lot of people on social media think selfie taking is just the latest annoying fad. You know, like Justin Bieber? Check. Minions? Check. Selfie sticks? Check. The Kardashians? A resounding check! But what do…

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How to calculate the lifetime value of a customer

You might be thinking, what the heck is customer “LTV”? It sounds like an off road vehicle you might take to the sand dunes in Mexico, or some fancy double agent acronym! But it’s not, lifetime value is actually a very important number that every business owner should know. LTV stands for “lifetime value” of…

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How to improve social engagement

Before we talk about how to improve your social engagement, let’s define what it really means! There is a lot of hype around social media engagement, some think it’s about having the most followers or Likes possible, but there is more to the story. Real social engagement is simple, it’s the act of talking to…

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