Examples of applications that are well-suited to a short code include: marketing communications, large one-to-many notification bursts, and high volumes of one-to-one transactional notifications.

A Short Code is a little more expensive than other channels, but it's still the ULTIMATE way to make sure your messages get through. If you want the highest deliverability a Short Code is the way to go.

Toll-Free SMS can also be used for promotional or marketing-type traffic, however it is extremely important to ensure that all users have opted-in and that you maintain a low opt-out (“STOP” reply) rate to avoid filtering.

It's critical to avoid “load balancing” by sending the same or similar message contents using multiple Toll-Free numbers. Carriers call this “snowshoeing” and it is specifically targeted for filtering.

We handle the entire registration process for you. When we complete the registration of your Campaign(s) use type for A2P Messaging we submit that information to The Campaign Registry (TCR), a 3rd party at the center of this new registration system.

Once the TCR completes secondary vetting, it uses a reputation algorithm to review specific criteria relating to your company, and assign a Trust Score that will determine your messaging throughput and daily message limits.